BITTERSWEET
Where nourishment meets nostalgia.
Product Mock-up
Made in Adobe Photoshop
CONCEPT
Bittersweet is a brand identity inspired by a childhood health drink my mother used to make for me. The project explores the emotional contrast between discomfort and care, how something unpleasant in the moment can carry long-term warmth and wellbeing.
Using a bright, playful visual language, the final outcome reimagines this memory as a contemporary brand aimed at a younger audience. Colour, illustration, and typography work together to balance nostalgia with approachability, transforming a personal ritual into a universal sensory experience.
Brand System
Made in Adobe Illustrator
The identity system balances the duality of bitter and sweet through contrasting visual language. Deep greens reference herbal nourishment and natural ingredients, while warm peach tones soften the brand and introduce approachability.
The typography combines structured sans-serif utility with expressive display lettering, allowing the brand to shift between functional nutritional messaging and playful storytelling.
Bottle Label
Made in Adobe Illustrator & Adobe Photoshop
The packaging system communicates the product concept of 6 ingredients, 3 boosters, and 2 benefits, visually structured through large numerical hierarchy.
This modular layout allows the label to communicate functional nutritional information while maintaining strong shelf visibility and brand personality.
Illustrative Design Language
Made in Procreate
A series of minimal character illustrations inspired by natural ingredients introduces a playful narrative layer to the brand.
These icons transform traditionally medicinal ingredients into expressive personalities, reinforcing the brand's balance between wellness and enjoyment.
Real Life Scenarios
Made in Adobe Photoshop
To explore how the product might exist in everyday environments, the packaging was visualized in kitchen and lifestyle contexts.
These scenarios demonstrate how the brand transitions from graphic identity to real consumer interaction.